microsites

maximum exposure achieved online

Microsites have become a powerful tool in facilitating a product-focused approach to online marketing campaigns.

their main goal is ...

... is to develop a website that targets one particular product, service or campaign.

The application of these sites can be diverse - they can capture marketing information, offer product samples, substantially improve brand awareness, produce highly targeted sales enquiries, or capture an audience to a limited seasonal offer.

why are microsites so popular?

Well known established brands often create microsites for each of their product lines in order to associate each of those products with a specific and immediately recognisable visual style.

Product-targeted microsites are also a tool in providing users with exact, significant information they seek as quickly as possible, therefore improving customer retention.

A microsite is a completely autonomous user environment.  It could be as brief as a single page (although that might simply be a new landing page) or a new page with new navigation, an offer, and a link or two back to your main site.

Alternatively, it could be a fully functional minisite with a privacy policy, contact page, and perhaps an e-commerce engine.

what we can offer?

We can create and host the underlying databases for campaign microsites and can help you integrate data into your existing marketing or customer database.

We can create and set up a newsletter registration application that includes registration, confirmation by email and the facility to change and cancel individual subscriptions.

If you’re thinking of producing a microsite for a targeted audience, or if you’re interested in finding out more on the advantages of using microsites to produce exceptional commercial results, then rocrabbit will be able to help you.