pay-per-click advertising

pay-per-click search management

Pay Per Click (PPC) offers one of the most effective and measurable methods of online advertising.

what is PPC?

PPC enables adverts or links to your site to be displayed in primary locations on major search engines or even included on other publishers’ websites or newsletters.  The search engines that offer this service include Google, Yahoo, MSN and Ask Jeeves.

You pay a small fee each time a searcher clicks the link to your site.  You do not pay to list.  This way you only pay for the traffic to your site; there are no other hidden costs.

You can even tailor the traffic to your website from specific countries and through certain key phrases.

so why take the PPC advertising approach?

PPC is an ideal method of delivering targeted traffic to your site quickly.  It allows you to obtain maximum exposure, while you control the amount you want to spend on your marketing campaign.  There are no risks and you can clearly track the effectiveness of your ad campaign.

We can have your ad campaigns up and running in as quickly as 48 hours and the risks are minimal as you can choose how much you want to spend and you only pay when your ads are clicked on.

what can rocrabbit do for you?

	extensive content research
	recommendation of the right PPC networks for your business
	development of key phrases
	creation of accounts with major search engines
	individually written advert for each service or product
	in-depth reporting on key phrases, ROAS and CPA
	optimisation of key phrase up to 24 times per day

We can advise you on your spending limits, and can change them as soon as you need us to.  We can alert you to gaps in bids and potential opportunities.

Essentially, we can change your campaign focus as and when required, based on numerous factors specific to your market.

so why choose rocrabbit to manage your campaign?

Campaigns need to be managed and this can take a considerable amount of time.  Bid wars may become heated and bid gaps can appear many times in just one day.  We can remove this hassle from your internal resource whilst reducing CPCs and increasing ROI.  This means that our service can pay for itself.

If you’re too busy to monitor your campaigns, you most probably need PPC management.

tell me about the costs

Costs per click normally start around 4p, but this is dependent on your market sectors and search key phrases.

We charge an affordable monthly management fee, which is based on a percentage of your overall spend.

The service we offer keeps everything on track, and can provide a cost effective solution.  You can continue with what you do best and we can assist you in bringing value leads to your website.