viral marketing
word-of-mouth delivered and enhanced online
Viral marketing, and viral advertising, describe any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
In terms of online viral marketing and advertising, it is a process that harnesses the network effect of the internet, and as such can be very useful in reaching a large number of people rapidly.
a prime example
The term ‘viral marketing’ and its concept originate from hotmail, when it was used to introduce hotmail’s first free web-based email services.
Their strategy was to attach a simple tag to the bottom of their messages offering the free service: as the messages were passed around by people, so too was the advertisement.
The results of which are that there is a huge awareness and subscription to the service, and to Hotmail!
its popularity comes from ...
... its ability to be easily implemented at relatively low cost, good targeting with high and rapid response rates: a large number of interested people can be obtained at low-cost.
what can rocrabbit offer?
Key to the concept of viral marketing and advertising is the idea that people will pass on and share entertaining and fun content, and that this content is sponsored by a brand looking to build awareness and a product or service.
Therefore, what rocrabbit offers, is a number of ways of delivering such a viral campaign:
about viral advertising and marketing 
